Lotus works with Mansory when English and German come together

April 29, 2012 at 10:45

Why a sports car brand Lotus could have established partnership with Mansory, a quality and luxury car modification company established in Germany?

Image of Lotus brand on presentations

Image of Lotus brand on presentations

To answer this question, firstly there is a need to look a little back, because in fact, Lotus worked quite tightly with Mansory in the recent past. The collaboration was a Lotus initiative at the time, when Evora model was supposed to be introduced. At that time, Lotus asked Masory to work on the development of some extra carbon fiber bits for the mentioned above model. Looking in such a way, the collaboration lead to evocating of Evora GTE. However, at the moment those two companies are planning to work out a whole range of customizations for various models, including Evora, Elise, Exige and other.

Photo of Mansory Cyrus

Photo of Mansory Cyrus

Coming back to the initial question, a process of partnership with Mansory is what Lotus needs at this critical moment. It appears, that not many things have gone the needed direction lately; therefore, Lotus was left with lots of ambitions and not much done. There are many goals set before the company and it plans to achieve them with a help form an outsider – Mansory.

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