Lotus Company Faces a Dilemma

September 19, 2012 at 12:40

When the company is facing some difficulties which were caused because of the change in the leadership, it is always difficult to choose the right path. This is in fact, the situation, which the Lotus company is facing now. And we are going to talk about this dilemma in this article. First, to get to know what is happening, we will say, that the main question for the company is which side of the production of cars they should choose. The point that the Lotus company needs specialization is not even a secret to the fans.

Photo of Lotus Elan car

Photo of Lotus Elan car

The marketing research company suggested Lotus to make a choice, if they are going to focus more on the production of the racing cars, or they should rely heavily on the production of the consumer cars. The statistics of the recent past of the company sales show the sales were not so optimistic as the company thought, and the reasons to that can be various. However, one thing is clear, that they need to choose. And the specialists say, that the official choice will be not in the favour of the simple drivers.

Image of the back of Lotus Elan

Image of the back of Lotus Elan

All in all, Lotus has a great Team for the Formula One and other races, the choice is quite straightforward to the most. The investments, which were made in this team are far bigger and more promising than the investments made into the production sector.

categoryCategories: General News
tagLotus Tags: