Compact Lotus Car Price is Going to Change as the CEO Changed

July 11, 2012 at 15:11

A known all over the world auto concern, which produces sports and racing cars has recently introduced the concept of a town car, which was discussed in details in our previous articles. However, as we know, that Lotus lacks experience in positioning and selling such cars, it was very challenging for them to set a price for their concept. Thus the marketers have done a lot of work and research to estimate correctly the numbers which will be named by the distributors.

Photo of Compact Lotus Car - concept model

Photo of Compact Lotus Car - concept model

The car will be developed jointly with the Malaysian automaker Proton, so for the European market this new product will be marketed under the brand Lotus, and in North America and Asia – under the brand Proton. As it was noted by Dany Bakhar, the previous CEO of Lotus, the price of the car was going to be cheaper than Aston Martin, however, as the new CEO is now in charge, they are thinking over the new pricing strategy for this car.

Photo of Compact Lotus Car model

Photo of Compact Lotus Car model

New CEO emphasized that setting up of the car will be handled by experts of the British manufacturers in order to get the car dynamics and style inherent with the automobiles brand Lotus. Compact Car Lotus is going to be not the only model, which will undergo the changes in the positioning.

categoryCategories: Models News