Why Lotus Stays a Medium Car Producer

October 13, 2012 at 05:59

Lotus car company continues to surprise people with its unusual approach of building sports cars, and, most importantly, produces such machines that cause a wide range of fans of sport cars to have genuine interest. The volume of production in the company is at the level so that it can not be considered a major producer. But in such a state, it remains for a long time, more will be said, from its very beginning. Let me remind those who forgot: once in the late 50’s and 60’s in England, there were many small companies, which collected the cars almost manually. For them, there was even coined a special term: Back Yard Builders. This can be translated as “the enterprise of artisanal assembly”. It is believed that this phenomenon already has to go down in history. However here and there are such companies, and the company Lotus – a convincing proof!

Photo of Lotus Cars manufacturing

Photo of Lotus Cars manufacturing

It should be noted that this type of small-scale producers, and not just in England, but in general, in Europe, as a rule, specialize and are specialized in just sports cars. Take, for example, Ferrari or Porsche (the latter, however, somehow began to move away from a narrow specialization, but it is still one of the kind.) But here’s what’s interesting: in contrast to other manufacturers of sports “technology” company Lotus has never had and still does not have its own engines, preferring to put to the machines others, but well proven engines.

Picture of Lotus car saloon

Picture of Lotus car saloon

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